Wednesday, October 28, 2009

Playmates' press release

My daughter, who is working for Playmates, sent me the following press release and asked if I would post it on my blog. How could I refuse? So here it is... -- PL


COSTA MESA - Oct. 29, 2009 - Playmates Toys is proud to announce its new global master toy agreement for the Teenage Mutant Ninja Turtles with Nickelodeon & Viacom Consumer Products (NVCP). The long-term partnership allows Playmates Toys to continue its phenomenally successful, 20-year tradition with the Turtles brand, which has generated $2 billion (at retail). This new alliance also lets Playmates Toys execute on its strategy to maximize global toy rights in partnership with renowned brands that leverage entertainment across multiple-media platforms worldwide.

"We are very excited about our new partnership with Nickelodeon, which broadens the scope of creative inspiration for Playmates," said Lou Novak, President, Playmates Toys. “We are proud to continue our long-standing commitment of making innovative, fun toys based on the beloved Turtles that have entertained generations of kids around the world."

"Our partnership with Playmates Toys adds another layer of excitement for us as we build upon the Turtles' great, funny stories and characters which have withstood the test of time," said Leigh Anne Brodsky, President, Nickelodeon & Viacom Consumer Products. "The characters have resonated around the world for 25 years, and the toys based on them are part of pop culture and continue to be relevant to today's kids."

About Playmates Toys

For over 40 years, Playmates Toys Inc. has been among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises. Key current and past brands include Paramount Studios/CBS STAR TREK, Warner Bros. TERMINATOR: SALVATION, Nickelodeon's TEENAGE MUTANT NINJA TURTLES, 4Kids Entertainment's YU-GI-OH! & DINOSAUR KING, Nickelodeon's iCARLY & H2O: Just Add Water, DISNEY Princess, DISNEY FAIRIES and Hallmark's RAINBOW BRITE. From its offices in Hong Kong, China and the United States, Playmates designs, develops markets and distributes its products in over 60 countries worldwide. For more information, visit Playmates Toys Inc. (HKSE-0869)

About Nickelodeon & Viacom Consumer Products

Nickelodeon & Viacom Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 99 million households and has been the number-one-rated basic cable network for 15 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).


  1. Thats great news!
    Thanks for posting Pete!!!
    Im excited to see what the figurines will look like this time around. hmmmmm

  2. Yay!! I am excited! (I assume you do not have the answer to this but I am just thinking out loud) What does this mean for NECA Vol. 2?
    -I must have the NECA Shredder!!

  3. Thanks for the post Mr. Laird and nice to see Emily is looking out for us.

    Armaggon, Dan Berger told me series three would be out in November. :)

    I just want to add. I am very pleased to see the blog continue on beyond the sell.

  4. Well, that sounds like great news-- Continuity in spite of new owners.

  5. oops, made made a typo in that last attempt... anyway:

    Okay, I think something has slipped under the radar that no one has thought of yet. What does Nickelodeon love more than anything else?


    Could we see the return of Retromutagen Ooze Canisters to the toy market?! haha

  6. HaHaHa! Good call! Remember the little turtle that came in the slime?

  7. Hi Peter,

    Just read the posts of the TMNT property being sold to Viacom/Nick. I'd like to tell you Thank-you for all the years you've put into it. It's tough running a business like that for 25-years... Heck, it's tough doing it for ten. I'll keep reading the blog like I always do, and look forward to everything you do in the future. Cheers!

  8. -->> ..good news for toys.. good news for boys ( and girls ) .

    But good news for comics ?!

    God i hope Nick doesn't alienate it's more adult oriented TMNT Fan base.

  9. I'm also wondering about NECA's TMNT license too. And will this TMNT property sale have any effect on TMNT Turtles Forever animate?